Listing copy & marketing
A new instruction usually loses an evening to writing the same property four different ways: the full particulars, the portal listing, a social caption, the email to the list. This agent takes what your negotiator already wrote down — the spec sheet, the notes from the viewing — and drafts every version from the same facts, so the property goes to market from one source instead of four rewrites. The point is an instruction that's ready to list the same day it's taken on.
Step by step
Connect your listings source
The agent is pointed at wherever new instructions get logged today — a listings sheet, a shared drive, or your CRM export — so it picks up a property the moment it's added.
Give it the property facts
Spec sheet, floorplan notes and the negotiator's own showing notes go in as the source of truth. Nothing is drafted from a guess.
It drafts the particulars
The full property description is written first, in your agency's tone, with every feature traced back to the notes it came from.
It adapts for each channel
The same facts are reshaped into portal-ready copy, two or three social captions, and the campaign email to your buyer or tenant list.
It flags what's missing
A spec with no square footage, or a note that doesn't say which rooms have been refitted, comes back flagged, not guessed at.
A negotiator reviews before anything goes out
Nothing publishes to a portal or sends to a list until a person has read and approved the draft.
Exactly what this agent can see, touch and change
The same five controls sit behind every ollo agent. These are this one's settings — visible before you build it, not buried in an admin screen afterwards.
Context
What reaches the modelSales negotiators taking on a new instruction who want the full copy set ready the same day, without writing the property four times over.
Escalation
When it asks a personA negotiator approves the particulars, portal copy and campaign email before anything is published or sent.
Applications & Rights
Which tools it uses, and what it may do in each
NotionRead only
Google DriveReadWrites newCreates new records or documents. Never edits, moves or deletes anything that was already there.
GmailWrites newCreates new records or documents. Never edits, moves or deletes anything that was already there.Verification
How you know it’s rightEvery claim links to the document it came from. A statement the agent cannot cite does not make it into the output — which is what makes the result reviewable in minutes rather than re-read end to end.
Who it’s for
Sales negotiators taking on a new instruction who want the full copy set ready the same day, without writing the property four times over.
What you’ll need
- Listings source connected (sheet, drive or CRM)
- Spec sheet and viewing-notes format agreed
- Agency tone and style guide supplied
- A named negotiator to approve
What you get
- Full property particulars
- Portal-ready listing copy
- 2-3 social captions
- A drafted campaign email
What it doesn’t do
It writes from the spec and notes it's given — it doesn't invent a feature, a measurement or a room count that isn't in the source. A thin set of notes produces a thin draft, flagged as such, not a padded one.
We build the first one with you
Not a template you configure alone. We sit with your team, build it on real data, and hand over the controls.
Scope
One session with the people who actually do the work. We agree what the agent reads, what it may write, and who approves.
Co-build
Built on your own data, not a sandbox. You watch it being made, so you know why it behaves the way it does.
Handover
You own the controls. Change the context, tighten the rights, move the approval gate — without coming back to us.
Parts of the work currently spread across the categories below. It does not replace any of those products outright.
Frequently asked
Will it describe something that isn't actually in the property?
No. It only writes from the spec sheet and notes you give it, and if a detail's missing — square footage, a recent refit, parking — it flags the gap instead of filling it in with something plausible.
Does it publish straight to the portal?
No. It drafts the copy for each channel and a negotiator reviews and publishes it — the agent has no route to your portal account or your mailing list on its own.
Can it match our agency's tone?
Yes — in the co-build we work from your existing listings and the style guide you already use, so the draft reads like your agency wrote it, not a generic template.
What if the viewing notes are just a few bullet points?
It works with what it's given. Thin notes produce a shorter, plainer draft, and the agent says where it had to stay general rather than stretching a few points into false detail.