Competitor & category watch
Competitive research gets done thoroughly once and then goes stale. This agent watches the competitors and category sources you name, compares what it finds against what you already have on file, and reports only the difference. Your team reads a short list of changes instead of the same landscape summary each month.
Step by step
Name the competitors and sources
We agree exactly who is watched and which public sources are read, including anything it must not read.
Record the current baseline
The picture today is written down once, so future runs have something to compare against.
Watch on a schedule
The agent revisits the approved sources on your cadence and captures what is now different.
Filter to material change
Cosmetic edits are dropped. Positioning, packaging, pricing pages and public claims are kept.
Write the change note
Each change is summarised with a link to the source and the date it was observed.
A marketing owner reviews it
The note goes to a named owner, who decides what reaches the wider team or the sales floor.
Exactly what this agent can see, touch and change
The same five controls sit behind every ollo agent. These are this one's settings — visible before you build it, not buried in an admin screen afterwards.
Context
What reaches the modelProduct marketing and category leads who need to know when a competitor's story changes, without keeping a standing research task open.
Escalation
When it asks a personA marketing owner reviews the change note before it circulates
Applications & Rights
Which tools it uses, and what it may do in each
NotionRead only
Google DriveRead only
SlackReadWrites newCreates new records or documents. Never edits, moves or deletes anything that was already there.Verification
How you know it’s rightEvery claim links to the document it came from. A statement the agent cannot cite does not make it into the output — which is what makes the result reviewable in minutes rather than re-read end to end.
Who it’s for
Product marketing and category leads who need to know when a competitor's story changes, without keeping a standing research task open.
What you’ll need
- A named competitor list
- Approved public sources
- A place where the current baseline lives
- An owner who reviews each note
What you get
- A periodic change note with sources
- An updated baseline per competitor
- A flagged list of claims worth a response
What it doesn’t do
It reads public sources you approve. It will not read behind a login it has no right to, buy access you do not hold, or tell you what a competitor is about to do. Anything unpublished stays invisible to it.
We build the first one with you
Not a template you configure alone. We sit with your team, build it on real data, and hand over the controls.
Scope
One session with the people who actually do the work. We agree what the agent reads, what it may write, and who approves.
Co-build
Built on your own data, not a sandbox. You watch it being made, so you know why it behaves the way it does.
Handover
You own the controls. Change the context, tighten the rights, move the approval gate — without coming back to us.
Parts of the work currently spread across the categories below. It does not replace any of those products outright.
Frequently asked
Can it update our battlecards?
It drafts the changes into the format you already use, and a person approves before the card changes. Cards that update without review lose the trust of the sales team that reads them.
How does it avoid reporting noise?
It compares against a recorded baseline rather than summarising a page from scratch, so an unchanged page produces nothing. The definition of a material change is yours, and it gets tuned early on.
Will it read paywalled analyst material?
Only where you already hold a licence and can connect it. We will not have an agent work around a paywall, and the note names which sources it was allowed to read.
Who should own the note?
Usually product marketing, with sales as a recipient rather than a co-owner. One owner keeps the definition of material change consistent, which is what keeps the note short enough to read.