Content brief & brand check
Content goes wrong at the brief and gets fixed in review, expensively. This agent writes the brief from your positioning, the audience you have named and what has worked before, then checks any draft against the rules your team has agreed: voice, approved claims, the words you never use. The writer gets a proper brief and the reviewer gets fewer surprises.
Step by step
Load the brand and claims rules
Voice guidance, approved claims, banned wording and legal constraints become the reference the agent works from.
Take the content request
Audience, format, purpose and where the piece sits in the campaign are captured up front.
Gather the raw material
Existing content, customer language and product detail relevant to the brief are collected with links.
Write the brief itself
The brief states the audience, the argument, the proof points and the pieces it should avoid repeating.
Check the draft against rules
When a draft comes back, the agent lists rule breaches and unsupported claims, naming the rule each one broke.
A marketing owner signs off
The brief and the check are advisory. A person approves the content before it is published.
Exactly what this agent can see, touch and change
The same five controls sit behind every Askollo agent. These are this one's settings — visible before you build it, not buried in an admin screen afterwards.
Context
What reaches the modelContent and product marketing teams working with freelancers or several writers, where consistency currently depends on one person reviewing everything.
Escalation
When it asks a personA marketing owner approves the content before publication
Applications & Rights
Which tools it uses, and what it may do in each
NotionRead only
ConfluenceRead only
SharePointRead only
Google DriveReadWrites newCreates new records or documents. Never edits, moves or deletes anything that was already there.Verification
How you know it’s rightEvery claim links to the document it came from. A statement the agent cannot cite does not make it into the output — which is what makes the result reviewable in minutes rather than re-read end to end.
Who it’s for
Content and product marketing teams working with freelancers or several writers, where consistency currently depends on one person reviewing everything.
What you’ll need
- Brand voice and claims rules written down
- Access to past content and proof points
- An agreed brief template
- A named approver before publication
What you get
- A content brief with source material
- A rule-by-rule check on any draft
- A list of unsupported claims to resolve
What it doesn’t do
It checks against rules you have written, so an unwritten preference will not be caught. It does not approve content, and it is not a substitute for legal review where a claim carries real risk.
We build the first one with you
Not a template you configure alone. We sit with your team, build it on real data, and hand over the controls.
Scope
One session with the people who actually do the work. We agree what the agent reads, what it may write, and who approves.
Co-build
Built on your own data, not a sandbox. You watch it being made, so you know why it behaves the way it does.
Handover
You own the controls. Change the context, tighten the rights, move the approval gate — without coming back to us.
Parts of the work currently spread across the categories below. It does not replace any of those products outright.
Frequently asked
What if our brand guidelines are a PDF nobody reads?
That is the usual starting point. The co-build session turns them into rules the agent can apply and, in doing so, tends to surface the guidance that was never really agreed. Most teams find that pass useful in itself.
Does it write the content?
It can draft, and many teams use it that way for routine formats. We would rather it wrote the brief and checked the draft, because the brief is where quality is decided and the check is the part that scales.
Can it check content written outside the team?
Yes. Agency and freelance drafts go through the same check, which gives you a consistent answer to send back rather than a different reviewer's taste each time.
How are the rules kept current?
They live where your team already keeps them, so an edit there changes the next check. The agent reports which version of the rules it applied, so a disagreement can be settled by looking at the rule.